IPhone Product Sales Plan Research Paper Example | Topics and Well Written Essays - 4750 words

IPhone Product Sales Plan - Research Paper Example With the said concept as the main weapon, optimization of the features of the product can be considered as the fundamental perspective. Prior to the development of the iPhone, the mobile industry had a rough journey in terms of sales. There is a clear dependence on the network providers. Mobile phones were even viewed then as a tool to achieve services from the said mobile network. In the said view, mobile phones were cheap and features were limited (Vogelstein, 1998). In 2006, there had been a rapid increase in the number of mobile users and subscribers estimated at 2 billion all over the world. Another trend that started in the same period is the sales of mobile phones based on the technology or the features which became the onset for the development of technologies related to mobile cameras, wireless capabilities, memory capacities and other concepts that became weapons of competitive advantage (Reed Electronics Research, 2002). Basically, the development of the iPhone took advantage of the said trends and developments in the mobile industry. The technology presented by the iPhone also considered by authorities as a wave that enabled the mobile phone companies to dictate sales on the basis of the product capabilities rather than the services that the mobile networks are offering (Vogelstein, 1998). B.Flagship products The product iPhone is from the Apple Inc., a company known for product innovation and product exclusiveness which enable the company to set a price different from competitors. Apple Inc. is recognized for products such as the Mac computer, iPod, iTunes and the latest innovation iPad (Apple Inc. Website, 2010).